Spanish market research, built for a decision.
Not a market-size report you file and forget. Research scoped to one question — whether to enter Spain, where, and at what cost — produced by the people who would then carry out the entry.
We do not sell market-size reports.
If you are looking for the value of the Spanish market for a product category, with a CAGR and a five-year forecast, buy it from a research publisher — they do that well and cheaply. What we do is different work for a different question: not how big the market is, but whether you should enter it, where, under what rules, and what it will cost you to serve.
Most market research bought by companies entering Spain answers a question nobody was actually asking. The board wanted to know whether to commit; the report came back with a segment size, a growth rate and a competitive landscape slide, none of which said yes or no. The decision then got made on instinct anyway, six weeks later than it needed to be.
Our starting point is the opposite. We ask what decision the research is meant to unblock, then design the smallest study that genuinely unblocks it. Sometimes that is three weeks of regulatory work. Sometimes it is regional demand analysis. Occasionally the honest answer is that you do not need research at all, and we will say so.
Why this comes from a corporate services firm.
It is a fair question. The answer is that the decisions people most often get wrong about Spain are not commercial ones. They are structural, regulatory and operational — exactly the areas a conventional research firm treats as somebody else's problem.
The market is worth X and growing at Y
Segment sizes, competitor share, consumer trends, a forecast. Useful context, and entirely silent on whether your product can lawfully be sold here, what an entity and a bank account will take, or what it costs to serve a customer in Galicia versus Madrid.
Whether it works, where, and what it takes
Demand evidence tied to the regulatory position, the cost to serve by region, the structure the entry actually requires, and the sequence and timeline to get there — because we do that part too.
Market research services for industrial and commercial businesses.
Most of this work is commissioned by industrial and commercial businesses rather than by consumer brands — manufacturers weighing a Spanish subsidiary, B2B service companies assessing whether the market supports a local presence, distributors and trading companies mapping a sector before committing, and professional firms needing Spanish grounding for a client matter.
That shapes the method. Industrial and commercial questions are rarely answered by consumer survey data. They are answered by sector registries, the deposited accounts of comparable Spanish companies, procurement and tender records, trade statistics, and structured conversations with people who actually operate in the sector. The unit of analysis is a buying organisation, not a consumer panel.
- Manufacturing and industrial
- Capital equipment, components, industrial services. Long cycles, technical evaluation, concentrated buyers in the northern and Catalan belts.
- Trade and distribution
- Import, export and wholesale. Channel structure, margin expectations and the logistics geography that decides cost to serve.
- Technology and software
- B2B software and services, including AI systems where the regulatory position now shapes market access as much as demand does.
- Professional and financial services
- Advisory, legal and financial firms assessing a Spanish presence, or needing Spanish market and regulatory grounding for a client.
- Agrifood and consumer goods
- Where the buyer is a retail group or distributor rather than an end consumer — a concentrated and highly regional set of decision-makers.
- Regulated products
- Health, food, financial and AI-adjacent categories, where the regulatory assessment usually has to come before anything commercial is worth modelling.
If your sector is not on that list it does not mean we cannot do the work. It means the first call should establish whether the question is one that desk sources and sector filings can genuinely answer, or whether it needs a specialist we would point you to instead.
Four studies, scoped to four questions.
Each can be commissioned on its own. Most entries need one or two, not all four, and we will tell you which.
How a study is run.
Spain is not one market.
The most consequential thing research can tell an entrant is usually geographic. Roughly half the population lives in a community with its own co-official language, its own media, its own buying culture and, in several cases, its own regional administration to deal with. National averages hide all of it.
Who commissions this.
The same team then builds the entity.
Research that recommends entry hands over to incorporation, tax activation and banking without a handoff to another firm and without re-explaining your business from the start.
What a deliverable contains.
- The recommendation first — on page one, in a paragraph, not buried behind forty slides
- The reasoning — what we found, and why it points where it points
- Sources named — so you can check anything you doubt
- Uncertainty stated — what we could not establish and what it would take to establish it
- Regional breakdown where the question is geographic
- Regulatory position where the product or service is regulated
- Cost and timeline for the recommended path, in real numbers
- The next concrete step, whether or not that step involves us
- INE
- Instituto Nacional de Estadistica — the national statistics office; demographic, economic and sector data.
- Registro Mercantil
- Commercial Registry filings, including the deposited accounts of competitors and comparable Spanish companies.
- BOE
- Boletin Oficial del Estado — the official gazette, where the regulatory position is actually established.
- ICEX
- Spain's trade and investment agency; sector studies and export-import data.
- Camaras de Comercio
- Regional chambers of commerce — local sector intelligence that national sources miss.
- Estudios de mercado
- The Spanish term for market studies; what your Spanish counterparties will call this work.
Do you sell market size reports for Spain?
How much does a market study cost?
How long does it take?
Can you do the research in Spanish?
What if the research says do not enter?
Do you also help us find distributors or partners?
Before you commission anything.
Research should end an argument. Not start a slide deck.
Scope a study ↗Alexander Baranov
Seventeen years designing and delivering cross-border corporate structures — incorporation, tax, holding, banking and market entry — for founders and companies expanding into Spain and the EU. Author of professional books on entering the Spanish market.
More about Voixa and the team ↗