Price bands, promotion pressure, channel economics and the route-to-market margins that actually survive.
Observed price bands by segment and channel.
Discount depth, frequency and seasonality.
Margins, fees and fulfilment economics.
The realistic contribution after the channel.
Map observed prices and promotions.
Model margins and cost to serve.
A price and channel plan.
A short brief is enough to define scope, timing and the evidence the study should produce.